Rotary is a grassroots organization, and its service efforts are carried;out at the club level. Effective club operations include both administrative and service responsibilities. The Club Leadership Plan, which has been adopted by our Club, is the recommended administrative structure for Rotary clubs. It is based on the best practices of effective Rotary clubs. The Plan recommends the formation of the following Committees to run the club:


Effective Rotary club administration involves organizing people and resources to achieve common goals. Clubs must operate efficiently to provide service to the community, attract and retain members, and develop leaders for the club, district, and Rotary International.

Public relations

Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks.

Service Projects

Ensure that your club is pursuing a balanced service program by carrying out projects in each Avenue of Service: Club Service, Vocational Service, Community Service, and International Service. Service Above Self is Rotary’s principal motto. All Rotarians are responsible for carrying out service projects that improve the quality of life in their community and communities around the world.

The Rotary Foundation

Polio eradication is Rotary International’s first priority. Clubs are encouraged to hold fundraisers to raise US$1,000 per year over the next three years toward Rotary’s US$100 Million Challenge. The mission of The Rotary Foundation is to enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty. Supporting the Rotary Foundation is one of the four pillars of an effective club in the Club Leadership Plan. It is recommended that each club have a Rotary Foundation committee to develop and implement a plan for supporting the Foundation through program participation and financial contributions.

Membership development

To be effective, a Rotary club needs members. Your club’s ability to assist local and international communities, support The Rotary Foundation, and develop leaders capable of serving Rotary beyond the club level is directly related to the strength, size, and involvement of its membership base. A club membership committee ensures a concerted effort to recruit new members and retain current ones. This ongoing process is essential to supporting Rotary International, which needs a dedicated club membership base to succeed.

Download resources for running a club

  • President and president-elect resources
  • Club assessment resources
  • Membership resources
  • Membership PowerPoint presentations
  • Rotary club committee resources


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